- Tell a captivating story. Stories draw people in, remind them of their own lives and hold their attention.
- Ask a rhetorical, thought-provoking question. When crafted and delivered well, rhetorical questions can influence the audience to believe in the position of the speaker.
- State a shocking statistic or headline. Statistics or claims need to be directly related to the main purpose of your presentation, and it should persuade the audience to want to listen and respond positively to what you are about to say.
- Use a powerful quote. Employ the wise words of a well-known person because the name allows you to tap into his/her credibility, likability and notoriety. The quote must have meaning and relevance to the audience.
- Show a gripping photo. A compelling image adds aesthetic appeal, increases comprehension and engages the audience’s imagination.
- Play a short video. Unlike text on a slide, videos evoke emotional responses.
Recent Comments