Your business card is your most basic marketing tool. It must give your correct address and other contact information. You can only communicate effectively with accurate information. Time and time again, we’ve all encountered those who fail to appreciate this. People hand you their business card and immediately say, “But that information is wrong”.
Your business card communicates your message. Make sure it is accurate and legible. Fancy fonts are an artistic choice but if people can’t distinguish “I” from “L” they may not be able to reach you. Incorrect information not only sends a negative message but it also makes follow up more difficult.