The Perfect Elevator Pitch

An elevator pitch can be delivered either verbally, ideally in 60 seconds or less, or as a one-page overview of your company.  Think of the elevator pitch as an executive summary that provides a quick overview of your business and details why you are going to be successful.

Elements to include…

1. The Problem: Try to distill your customer’s problem down to it’s simplest form. Ideally, you should be able to describe the problem you are solving in one or two sentences, or potentially a few bullet points.
2. Your Solution: A clear problem statement will help you focus your solution on solving just one problem. You should be able to describe your solution at a high level in just a few sentences or bullet points.
3. Target Market: Talk about the marketing segment you are targeting, how many people are in each segment, and the total amount they currently spend.
4. Competition: Describe what makes your different from your competition and why your target market should select your solution over your competitor.

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