An elevator pitch can be delivered either verbally, ideally in 60 seconds or less, or as a one-page overview of your company. Think of the elevator pitch as an executive summary that provides a quick overview of your business and details why you are going to be successful.
Elements to include…
- The Problem: Try to distill your customer’s problem down to it’s simplest form. Ideally, you should be able to describe the problem you are solving in one or two sentences, or potentially a few bullet points.
- Your Solution: A clear problem statement will help you focus your solution on solving just one problem. You should be able to describe your solution at a high level in just a few sentences or bullet points.
- Target Market: Talk about the marketing segment you are targeting, how many people are in each segment, and the total amount they currently spend.
- Competition: Describe what makes your different from your competition and why your target market should select your solution over your competitor.