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Alycia Yescas
Business Name:
Rewards Network
Business Description:
Rewards Network has been around for 35 years. We are the largest promotional program for the restaurant industry in the United States. We partner with the world’s most powerful loyalty programs such as Marriott Bonvoy, Hilton Honors, Shell Gas, American Airlines, and several others. We drive full-price paying customers to restaurants and in turn, those customers earn cash rewards, miles, hotel stays, and fuel rewards from the loyalty program of their choice.
How Business Creates Value:
I manage the dining programs for several of these large loyalty programs. We have 1.5 million members in southern California and I'm responsible for finding great restaurants and opening house accounts to pre-purchase meals for these members. I'm not only looking for warm intros to great restaurants but also for any partners in industries that can add value to my restaurant clients.
How Member Creates Value:
I am a former restaurant owner so I truly understand first-hand the challenges these restaurant owners face and how to overcome them. I work in the capacity of a business consultant to truly understand where the business owner is today, where they would like to be, and how to hep get them there. I'm not only assisting restaurants with marketing and cash advances but also with helping them re-evaluate their entire operations to find all areas that can be better streamlined for efficiencies and/or cost savings. I do this by partnering with a strong network of trusted parters that can contribute their area of expertise in helping clients achieve their goals with better tools to help run, manage and grow their organizations.


  • World traveling
  • Muay Thai Kickboxing
  • Hiking
  • Running
  • Reading


  • Former restaurant and catering company owner and over 8 years of experience in merchant services


  • Spanish