We have graphed data on over 240 million US adults, matching verified offline data to confirmed online data. Our sophisticated identity resolution technology, Specifix™ by Data-Dynamix, provides cross-channel marketing capabilities unlike any before. How do we do it?
By leveraging data, not cookies, we identify individual’s devices when they are using the web or apps. That data includes individual Device IDs and IP Addresses, and is matched to our repository of offline consumer data, including demographics and physical home addresses. And, then we add opted-in email addresses too! Think of all the possible marketing opportunities using this dataset!
There has simply never been a better time to be a marketer. Prospects can be reached via email, direct mail, mobile device or desktop, and with Specifix, reaching the right prospects is now a reality.