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Heidi Ingersoll Gammarano
Business Name:
Southern California Design & Staging
Business Description:
INTERIOR DESIGN: Remodeling and renovation services for homeowners, including space planning, material selections, construction services, installation, accessorizing and styling. REAL ESTATE STAGING: Home Staging services for Realtors and Home Sellers, including vacant or occupied properties. VACATION RENTAL DESIGN & STAGING: Design services to refresh existing and new Vacation Rentals. Optimization of the space for guest usage and higher ratings and reviews, to maximize ROI. Holiday Staging available seasonally.
How Business Creates Value:
INTERIOR DESIGN: Providing homeowners with fresh and unique spaces for living and working, increasing the value of their real estate investment, while also creating spaces for the homeowners to enjoy spending their time in, aside from the financial benefits. REAL ESTATE STAGING: Enhancing the visual quality of the homes listing, allowing potential buyers to see the home showcased in the best possible way. For home sellers, staging increases profits (85% of staged homes sold for 5-23% over list price), increases the speed of the sale (average of 73% less time on the market). For home buyers, staging allows them to see the homes true potential and close on the purchase more quickly. And as we offer interior design services, the home buyers can contract with us to recreate the look of the staged home or work with us to create their own designed interiors. As we are already familiar with that property, the process is more streamlined and stress-free. VACATION RENTAL DESIGN & STAGING: To help owner/operators increase the ROI, we optimize the property according to occupancy, nightly rates, demographics and location, allowing the property and operators to collect higher ratings, better reviews, to command higher nightly rates and increase profits.
How Member Creates Value:
I am a people-person and I know how to read a room. I truly believe those to be two of my most important qualities, and I bring those to the table. Yes, I am skilled with design and home improvements, I am very creative and hands-on.. But without being able to connect with clients, industry professionals and referral sources, none of it matters. All of my work experience has involved networking for new customers and retaining past customers, having a dedicated group to network with is going to strengthen all of our endeavors.

Skills

  • Interior Design
  • Time Management
  • Project Management
  • Client Relationships

Credentials

  • TEAM Member since 2024
  • Certified Staging Expert (CSE)

Interests

  • Water Skiing
  • Snow Skiing
  • Travel
  • Camping

Experience

  • Posh Designs 1998-2017 (Owner + Designer + Installer)
  • 3 Day Blinds 2011-2023 (Design Conultant + Sales)
  • Ethan Allen 2005-2007 (Designer)
  • Austin Johnson Interiors 1997-1998 (Designer)