By Per Bylund Late South African economist Ludwig Lachmann once wrote, “The future is unknowable, though not unimaginable.” What he meant is, it’s beyond our ability to know what the future will bring. We cannot plan without errors, because we do not actually know anything about the future before it’s already reality. The future is not simply unknown, which suggests a […]

By Andy Bailey Congratulations! I don’t know if you’ve been told lately, but as a business owner, you have achieved the dream of thousands across the globe; to do work you like, for someone you like – yourself. All of the years of blood, sweat and tears it took to accomplish this feat might have […]

By Stella Ryne Just think about it, with online marketing you have a lot greater reach, you also have the tools to know exactly what kind of engagement and ROI each of these methods is generation. So, in this particular scenario, why would anyone in the right mind go for offline marketing? Well, there are […]

By Robb Starr Consider the fact that over half (58%) of senior marketers think local marketing is essential. That’s reason enough to look at these 10 local advertising ideas you’ve never thought about. Josh Turk is the Chief Marketing Officer (CMO) for Blitzbet.com. He provided some ideas and one good strategy to start with. “When classic traditional advertising strategies aren’t […]

By Per Bylund Life in a startup is fast paced, varied and fun. But it is also a constant and chaotic struggle, a juggling of disparate issues that need attention and decisions to be made at a moment’s notice. There are employees who need directions, tensions that threaten to erupt into personal conflicts, the bank that keeps calling about […]

Sponsored In business, mistakes will happen. You’ll make them and your customers will too. The main factor in many of these situations will simply be miscommunication. No matter how clearly you try to get your ideas and brand across, some will misinterpret it. Hanlon’s razor, which notes “Never attribute to malice that which is adequately […]

Sponsored Businesses, by nature, pursue profit and financial gain. Obviously, this can be achieved by reaching new customers or expanding contracts with existing clients, but this isn’t the only way to increase returns. Instead, many organizations are getting more from what they’ve got by cutting costs and eliminating pricey errors. Below are a few missteps […]

By Rieva Lesonsky Most of us are, of course, grateful for all the things our mothers have taught us. But many of us don’t realize our moms were also teaching us valuable business lessons.   1. Be organized Those constant reminders we may have thought annoying were actually lessons in organization. When our moms were […]

By Belinda Weaver In 2009, I chucked my marketing job to become a freelance copywriter. I worked from home each day. I had a waitlist of clients and my business grew. Life was good. With a consistent stream of projects to complete, I thought I was under pressure, but looking back, I knew nothing. Ten years and two […]

Sponsored  Branding your startup can be a difficult process to navigate. You’ve come so far based on a vision and unique idea and now you must package it in a way that is appealing to the market. Most entrepreneurs are experts in their businesses not in marketing, and it can be easy to overlook important […]