By Doug and Polly White We recently spoke with a member of our co-working space who owns a PR/marketing company and is the only employee of his company. His firm is successful and has been in business for more than three years since he left a large organization where he was the head of PR. Our conversation got around […]

Laziness – This shows up as a failure to check facts, to take the initiative, to confirm assumptions, or to gather additional input. Basically, such people are perceived to be sloppy in their work, and unwilling to put themselves out. Not Anticipating Unexpected Events – It is discouraging to consistently consider the possibility of negative […]

Set a goal to meet five or more new people at each event. Whenever you attend a group, whether a party, a mixer or an industry luncheon, make a point of heading straight for people you don’t know. Greet the newcomers (they will love you for it!). If you don’t make this goal a habit, you’ll […]

The ability to network is one of the most crucial skills any entrepreneur can have. How else will you meet the clients and contacts necessary to grow your business? But many people are put off by the idea of networking, thinking it requires a phony, glad-handing personality that oozes insincerity. Nothing could be farther from […]

Once you meet someone new, your goal is to establish and KEEP mindshare. Our brains can only carry 1-2 brands in our minds at a time to a specific thing. In real estate, 88% of people say that they’ll do business with their previous realtor again but don’t because the realtor doesn’t keep in touch. If […]

by Phyllis Sa Tell me if any of this sounds familiar to you: Hot, sweaty palms. Your heart hammering fast. A growing sense of dread and being overwhelmed. Thoughts running through your head at double, no, triple time. Please don’t walk toward me. Please don’t talk to me. Oh no… If you’re an introvert like me, […]

Know your topic. Research the subject in-depth. This will come in handy if you have to improvise. Practice it out loud. Practice your speech as many times as it might be necessary. Ask your family or friends to listen or simply record yourself to be able to hear your mistakes. Familiarize yourself with the stage. […]

By Caroline Gray | Glassdoor If you could have a blockbuster movie trailer created about you, what would you want it to say? That’s essentially your elevator pitch. Career coach Jenn Dewall explains, “an elevator pitch is a brief summary explaining who you are, and it’s a way to get to know someone in a professional way.” An […]

by Paul B. Brown “Business owners tell me every day that the way they generate the most new business is through referral marketing,” John Jantsch writes on ducttapemarketing.com, a Web site devoted to helping small businesses with their marketing. “Yet they don’t seem to grasp the power of this statement. Few if any businesses harness the true power […]