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How to Be Remarkable at Following-Up

I recently had coffee with someone who had reached out to me for advice on marketing. He had been introduced through a friend, so the initial encounter went well as we already had someone in common. We discussed specific low-hanging fruit strategies that his company could implement in the next few weeks — things that […]

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The Key to Success? Relationships

By Steve Tobak If you ask 10 entrepreneurs to tell you the key to business success, you’re likely to get 10 different answers. I’m sure one would say product innovation, and while that’s definitely a significant factor, it’s not the right answer. And, yes, there is a right answer. The key to business success is […]

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Be a Good Listener

When you’re meeting with a customer or prospective customer (particularly if you haven’t met them before): Ask if it’s OK to ask some questions Ask “open questions”, i.e. those that require more than a yes/no answer Ask for clarification or elaboration of a customer’s statement Ask if it’s OK to take written notes – this […]

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5 Ways to Get People to Follow Up

by Jacqueline Whitmore Frustrated. Annoyed. Ignored. These are the feelings you may have felt the last time you phoned or sent out an email or text and never received a response. It’s extremely irritating when a request goes unanswered. How do you follow up without being a pest? There could be myriad reasons why you […]

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Marketing is for Everyone

Receptionists and other front-line personnel usually have more contact with customers than do more senior people.  When we fly, we have more contact with the skycap than we will ever have with the pilot. Expected and encourage EVERYONE to be a marketer.  Everyone – from the receptionist to the CEO – is there to provide […]

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