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Success Does Not Create Happiness

“Until you make peace with who you are, you’ll never be content with what you have.” – Doris Mortman   In a world that often equates success with happiness, true fulfillment doesn’t solely depend on external achievements.   I’m not saying that creating success and having things, traveling, calling your own shots is bad. The […]

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Words That Sell & Words That Don’t

DO SAY:   “Imagine” – “Imagine” allows them to visualize themselves using the product, being successful, winning. DON’T SAY:   “Show You How” – “Let me show you how”, when used four times or more on any call throughout the sales cycle, drops close rate by 13%. DO SAY:   Use Case Verbiage – Talk about the valuable […]

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Learn to Love Networking

by Francesca Gino, Maryam Kouchaki, and Tiziana Casciaro “I hate networking.” We hear this all the time from executives, other professionals, and MBA students. They tell us that networking makes them feel uncomfortable and phony—even dirty. Although some people have a natural passion for it—namely, the extroverts who love and thrive on social interaction—many understandably […]

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Tips to Becoming a Good Public Speaker

PRACTICE MAKES PERFECT Practice makes perfect! is a sentence that we use for a reason.  Without practice, you will never be a confident, compelling speaker. AUDIENCE ENGAGEMENT When you’re speaking, try to create an opportunity to engage your audience.  As a result, you will feel less isolated as a speaker, and everyone will be engaged […]

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Why Professional Networking is Important

It Helps Find Opportunities Find out about the people you are with and see how you can help them. You never know where it might lead. It’s Expected Today, everyone is expected to meet new people and understand the market.  It’s expected that you will network as a part of your role. It Benefits Your […]

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Prospecting Voicemail Dont’s

Playing “pretend” Pretending you have called before when you haven’t is just weird.  And is usually pretty transparent.  Don’t do it.  Instead, do some research so you have a value proposition from the beginning. Oops…didn’t mean to say all that It’s important to map out your message in advance.  Otherwise, you could hang up without […]

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Reasons Your Marketing Isn’t Working

You don’t have or know who your target audience is – Marketing without a target audience is really just putting stuff out there and hoping someone will be interested. Fix This – Define your audience. Not the Anybody(s), Everybody(s) and Somebody(s), but a specific targeted audience. Figure out who and where they are and what […]

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How to be an Effective Networker

Definition of Networking (from the Small Business Glossary): Developing business contacts to form business relationships, increase your knowledge, expand your business base and serve the community. How to be an “effective networker”: Need a positive and supportive attitude. Belonging is not enough- you need to participate.  Be active! Effective networking requires you to develop relationships- […]

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