By: Ryan Chevalier  Every organization screws up regularly and probably every day. You have two choices. Focus on keeping the customer or let them defect. Frederick Reichheld at Harvard Business Review has research that shows if you can reduce your defection rate by half you can double the growth of your business. If you can reduce the […]

By: Miriam Salpeter Author Malcolm Gladwell popularized the term “connector” in his book The Tipping Point, defining the word as “someone who knows many people.” Wikipedia,  meanwhile, describes connectors as, “People in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent […]

By John Murphy Let’s face it. Entrepreneurship is lonely. I would never do anything else, but it can often feel like you’re running a race that nobody else even knows is happening. You can talk to family, but most people don’t truly get it. Reid Hoffman once said, “An entrepreneur is someone who jumps off a […]

SoyEntrepreneur With 100 employees and $10 million in annual revenues, Cynergy Systems — a software developer in the United States — applies effective and economical advertising techniques. Its founder and president, Carson Hager, is blunt: “In reality, the traditional means of marketing do not work for us. Also, we do not have a large budget for it.” […]

By: Larry Alton The past year has been challenging for businesses, as operations of all sizes and types and around the country have had to modify their marketing practices in order to address the sales barriers created by the pandemic. That being said, things are beginning to look up again and cities are reopening to […]

Buy some breathing room. When an agenda is packed too tight, you spend more time focusing on your schedule than on the moment.  Say no to low-priority items so you can say yes to high-priority ones. Avoid distractions. Give your undivided attention to the person you’re with.  Put down your phone. Stop looking at the […]

By Andrew Moran Tired of the everyday grind? Looking for some professional adventure and challenges? Want to get away from the monotonous 9-to-5, Monday to Friday and daily water cooler chit chat? Well, have you ever considered entrepreneurship? If you’re like the growing number of people discontent with their jobs and looking for something that will […]

You made a sale – YAY!  But you now also have an opportunity to create super fans of the people who buy from you – and these are the emails you can put in place to do that! EMAIL #1: IMMEDIATELY AFTER PURCHASE A thank you email with any details about accessing or using the […]

LIMIT YOUR OPTIONS DRAW A HARD LINE BETWEEN GOOD AND BAD CHOICES LISTEN TO THE GUT FEELING THINK OF YOUR TIME AS MONEY KNOW THAT DECISIVENESS GROWS WITH EACH DECISION REMEMBER THAT INDECISION KILLS

By Kevin Urrutia Knowing what to say every time can be tricky. That’s why you need a strong social media strategy to help you with your campaign. Each platform has a recommended frequency, but all of them have something in common ‒ regularity.  When you set out a clear purpose why you’re using social media […]