Why is it important? – Why should they pay attention to what you’re saying? “After this presentation, you will understand ________.” Personal experience – Bringing some real-life stories can make your presentation more interesting and memorable. Humor – Laughter reduces stress and can make listeners feel more relaxed and open to learning.  Share a good […]

By Justine Beauregard A company’s access to information, ideas, tools and other resources is at an all-time high, but it’s the ability to be decisive and apply what you learn quickly that is truly valuable. When it comes to marketing, the mantra is “measure, track and improve”. Keeping this in mind will, among other payoffs, […]

Don’t try to be everything to everyone Your business will evolve – and that’s ok A difficult client does not reflect anything Systems don’t have to be complicated There is no one-size-fits-all marketing plan Your best ideas require space – take breaks There is a solution to everyone problem Rest is necessary At the end […]

EDUCATE Answer a popular FAQ Quick tip or advice Post a customer review or testimonial ENTERTAIN Ask a fun question to your audience Holiday post Industry meme INSPIRE Company accomplishments Relevant quote Inspirational story PROMOTE Product images or video Promo a sale Share user-generated content

to make the best first impression WHO ARE YOU? WHAT ARE YOU AN EXPERT IN? WHO DO YOU SERVE? HOW CAN CUSTOMERS BENEFIT FROM YOUR SERVICES WHAT DOES YOUR CUSTOMER NEED TO DO NEXT?

By Richard Branson Whenever I’m listening to anybody, I try to note down the points that most interest or concern me. Afterwards, I can refer back to these notes and act upon them. Often these notes form the backbone of the types of blog posts you see on my social media channels, or I use […]

Do a Coaching Session with EVERY member in the chapter! During the session, lead-in with wanting to know more about THEM and THEIR business. Ask lots of questions. People love to talk about themselves. Your attentiveness will help you stand out in their minds and will result in more referrals for you. Create several versions […]

By Stacey Alcorn The Girl Scouts have been selling cookies for almost 100 years. As a former Girl Scout, I recall selling them, and now as an adult, a year doesn’t go by without buying several boxes. Girl Scout Cookies are more than a sugary annual purchase, they are also a lesson in entrepreneurship. Let’s […]

By Hampus Jakobsson  If you’ve just started a business, you need sales, right? Trouble is, you may not be sure how to put together a sales approach. And, the truth is, there is no magic formula for sending your sales through the roof. So, stop looking. Also, stop buying the popular belief that sales is […]

by Peter Daisyme When you take the first steps toward starting a business, it’s easy to get discouraged. Every market already has major players making tons of money. Unicorns like Uber can make their own markets, sure, but not every company gets to revolutionize the world. Fortunately, you don’t have to revolutionize the world to revolutionize […]