By Kevin Urrutia Knowing what to say every time can be tricky. That’s why you need a strong social media strategy to help you with your campaign. Each platform has a recommended frequency, but all of them have something in common ‒ regularity.  When you set out a clear purpose why you’re using social media […]

Uncertain times for your business are also uncertain times for your customers and your community. As we all adjust to social distancing, the best way to reach your customers is online. No matter what business you are in, communicating with your customers is key, and your online presence is the key to this communication. Here […]

By Deborah Tennen-Zapier We can all agree that social distancing is necessary for the health of our communities, but it’s been catastrophic for many small businesses that rely on in-person activities to thrive. From restaurants to gift shops to cleaning services, businesses have had to completely upend their normal strategies to figure out how to […]

By George Meszaro Could your business take on more clients? Companies that succeed are masters at increasing their market share. To grow your market share you need to get more customers. Do you want more customers? Are you struggling to attract enough clients? Is business slower than you’d like? Read on for ten ways you can transform […]

By Shane Barker Influencer marketing has already become an extremely popular form of marketing among brands. In fact, as of 2018, there were over 740 platforms focused on influencer marketing, which marked a major increase of over 320 platforms in just one year. One of the major reasons for this is the high engagement rate that influencers get […]

By Stella Ryne Just think about it, with online marketing you have a lot greater reach, you also have the tools to know exactly what kind of engagement and ROI each of these methods is generation. So, in this particular scenario, why would anyone in the right mind go for offline marketing? Well, there are […]

By Robb Starr Consider the fact that over half (58%) of senior marketers think local marketing is essential. That’s reason enough to look at these 10 local advertising ideas you’ve never thought about. Josh Turk is the Chief Marketing Officer (CMO) for Blitzbet.com. He provided some ideas and one good strategy to start with. “When classic traditional advertising strategies aren’t […]

By Rieva Lesonsky Most of us are, of course, grateful for all the things our mothers have taught us. But many of us don’t realize our moms were also teaching us valuable business lessons.   1. Be organized Those constant reminders we may have thought annoying were actually lessons in organization. When our moms were […]

Sponsored  Branding your startup can be a difficult process to navigate. You’ve come so far based on a vision and unique idea and now you must package it in a way that is appealing to the market. Most entrepreneurs are experts in their businesses not in marketing, and it can be easy to overlook important […]

by John Jantsch Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying! Fortunately, the perfect email is about more than just writing. And […]