By Stella Ryne Just think about it, with online marketing you have a lot greater reach, you also have the tools to know exactly what kind of engagement and ROI each of these methods is generation. So, in this particular scenario, why would anyone in the right mind go for offline marketing? Well, there are […]

By Robb Starr Consider the fact that over half (58%) of senior marketers think local marketing is essential. That’s reason enough to look at these 10 local advertising ideas you’ve never thought about. Josh Turk is the Chief Marketing Officer (CMO) for Blitzbet.com. He provided some ideas and one good strategy to start with. “When classic traditional advertising strategies aren’t […]

By Rieva Lesonsky Most of us are, of course, grateful for all the things our mothers have taught us. But many of us don’t realize our moms were also teaching us valuable business lessons.   1. Be organized Those constant reminders we may have thought annoying were actually lessons in organization. When our moms were […]

Sponsored  Branding your startup can be a difficult process to navigate. You’ve come so far based on a vision and unique idea and now you must package it in a way that is appealing to the market. Most entrepreneurs are experts in their businesses not in marketing, and it can be easy to overlook important […]

by John Jantsch Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying! Fortunately, the perfect email is about more than just writing. And […]

By Michael Zhou Showing gratitude to your customers is the best way to ensure that they stay loyal customers. Every business owner should focus on building genuine relationships with customers. These types of repeat customers create consistent and profitable revenue for the company. Of course, some customer appreciation strategies can take quite a lot of time out […]

by April Rassa Customer experience. Customer lifecycle. Customer first. Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you know that a 5 percent improvement […]

by John Dijulius One of the best benefits of building strong relationships with customers comes when you inevitably screw up. Customers are so much more forgiving and understanding of mistakes if you have built a relationship. When something doesn’t go right, you have a golden opportunity to demonstrate to your customers that you pose zero […]

by Sean Gordon Sales reps that rely on video prospecting and sales emails see open rates over five times larger than those that don’t and generate eight times higher open-to-reply rates. Consider the following three approaches when approaching video sales and prospecting emails. Transforming the Prospecting Email Path The toughest route: prospecting emails. When heading […]

By Charles Long Why is there a deluge of headlines urging B2B marketers to think more like B2C brands? The B2B sales process is inherently different from B2C, and marketing that fails to reflect this will not succeed. Think of it this way: a sneaker company convinces one person at a time to buy a […]