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The Key to Getting More Referrals from Clients

By Bill Cates How you receive and process the referrals and introductions you get from clients and centers of influence will determine if these potential advocates provide you with more. I call this process of receiving referrals and introductions:  “Referral T.R.U.S.T.”  If your referral source trusts your process, they are likely to provide you with more. If […]

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10 Tips to Becoming a Connector (Not Just a Networker)

By: Miriam Salpeter Author Malcolm Gladwell popularized the term “connector” in his book The Tipping Point, defining the word as “someone who knows many people.” Wikipedia,  meanwhile, describes connectors as, “People in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent […]

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Here Are 21 Low-Cost Marketing Tips to Get Your Business Off the Ground

SoyEntrepreneur With 100 employees and $10 million in annual revenues, Cynergy Systems — a software developer in the United States — applies effective and economical advertising techniques. Its founder and president, Carson Hager, is blunt: “In reality, the traditional means of marketing do not work for us. Also, we do not have a large budget for it.” […]

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You can AFFORD to Listen Fully

A – ATTENTION: Give the speaker your full attention. Turn your body toward them and make eye contact. Don’t multitask. Give indications you’re listening (nodding, saying ‘yes’ or making appropriate facial expressions.) F – FOCUS: Focus on what the speaker is saying. Don’t think about your argument, what you’re going to say next, or anything […]

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Shark Tank Lessons

Know your strengths Know your customer Learn how to negotiate Learn how to sell yourself Have a good elevator pitch Do not be blinded by passion Do your homework on investors Networks and experience matter Do not overevaluate your company Listen to people smarter than you Know your business and numbers Not every business needs […]

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