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Why Small Talk Is Anything But Small

Julia Wuench The Cambridge Dictionary defines ‘small talk’ as “conversation about things that are not important, often between people who do not know each other well.” Whether you love or loathe small talk, it’s not as “small” as you might think. Our brains process loads of information during a conversation, but most of those informational inputs are […]

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The Key to Getting More Referrals from Clients

By Bill Cates How you receive and process the referrals and introductions you get from clients and centers of influence will determine if these potential advocates provide you with more. I call this process of receiving referrals and introductions:  “Referral T.R.U.S.T.”  If your referral source trusts your process, they are likely to provide you with more. If […]

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10 Tips to Becoming a Connector (Not Just a Networker)

By: Miriam Salpeter Author Malcolm Gladwell popularized the term “connector” in his book The Tipping Point, defining the word as “someone who knows many people.” Wikipedia,  meanwhile, describes connectors as, “People in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent […]

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Here Are 21 Low-Cost Marketing Tips to Get Your Business Off the Ground

SoyEntrepreneur With 100 employees and $10 million in annual revenues, Cynergy Systems — a software developer in the United States — applies effective and economical advertising techniques. Its founder and president, Carson Hager, is blunt: “In reality, the traditional means of marketing do not work for us. Also, we do not have a large budget for it.” […]

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