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Why Referrals Are So Valuable

Here are three reasons why referrals are so valuable: Customers who refer are more likely to stay with you and as a result, spend more, adding to their lifetime value Referrals are more likely to become customers. Why? Because they have been recommended to you by someone they trust and who in turn, trusts you. […]

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How To Ask For A Referral Without Wasting Someone’s Time

Referral introductions are at the core of building relationships. But there’s a few major problems with asking for such an introduction – Many people feel like they’ve been put in an awkward position. Most people don’t want to allocate their already precious time on writing an introduction email. Some people don’t want to risk the value of their relationship […]

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6 Steps to Smart Small Business Decision Making

By Wil Chan Making decisions for a small business can feel daunting. In many large companies, teams follow well-established protocols and safeguards to optimize results and minimize risks. But the small business decision-making process often starts and ends with the business owner: you. Why small business decision making is hard Here’s the truth: success in […]

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