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Wilson Riley
Business Name:
CØMPASS - Realtor
Business Description:
Bringing Southern charm to Southern California, Wilson is a dedicated real estate professional who strives to be the best resource for his clients while upholding the highest standards of integrity. Since 2015, he has been living his dream as a full-time Realtor in San Diego, helping buyers and sellers navigate the market with confidence and ease. As a key member of The Harth Team at Compass, Wilson provides expert guidance, round-the-clock service, and a commitment to educating his clients every step of the way. His passion for real estate goes beyond transactions—he values building lasting relationships and making a meaningful impact in his clients’ lives. Outside of real estate, Wilson is an avid sports and music enthusiast who brings energy and enthusiasm to everything he does. He is grateful for the opportunity to serve his community and looks forward to helping more people achieve their homeownership goals.
How Business Creates Value:
1. Value for Clients • Market Expertise – You interpret market trends, property values, and zoning rules better than they can alone, helping them make informed decisions. • Transaction Efficiency – You streamline buying, selling, or leasing through negotiation skills, connections, and legal know-how, saving them time, stress, and costly mistakes. • Risk Reduction – You guide clients away from bad deals, compliance pitfalls, or overpricing. • Network Access – You connect them to financing, inspectors, contractors, stagers, and other vetted professionals that improve results. • Lifestyle & Investment Fit – You match properties to both emotional desires (comfort, prestige) and practical goals (ROI, rental potential). ⸻ 2. Value for Sellers • Property Positioning – Strategic staging, photography, and marketing that elevate perceived value. • Buyer Pool Expansion – Access to MLS, digital advertising, and your private network to draw more qualified buyers. • Higher Closing Prices – Skilled negotiation and market timing often produce above-average sale prices. • Faster Sales – Better pricing strategy and marketing reduce time on market, which can preserve value. ⸻ 3. Value for Investors • Deal Sourcing – Finding undervalued, high-potential properties before they hit the open market. • Data-Driven Analysis – Projecting cash flow, ROI, and appreciation potential with realistic assumptions. • Portfolio Optimization – Helping investors balance risk, diversify geographically, or adjust property types to match goals. • Exit Strategy Planning – Timing and structuring sales for tax and capital gain advantages. ⸻ 4. Value for the Community & Market • Neighborhood Vitality – Revitalizing areas through quality developments or renovations. • Economic Impact – Driving local commerce through property turnover, renovations, and tenant attraction. • Housing Solutions – Filling gaps in the market (e.g., affordable housing, mixed-use developments). • Trust & Transparency – Contributing to a reputation of fairness that benefits the entire market.

Skills

  • Building Relationships
  • Digital Marketing
  • Negotiation
  • Communication
  • Networking
  • Brand Building

Credentials

  • TEAM Member since 2025
  • Cal License DRE# 02042357

Interests

  • Beach
  • Dogs
  • Hiking
  • Cooking
  • Exercise
  • Travel
  • Family
  • Friends
  • Baseball
  • Football
  • Music

Experience

  • 8 years

Groups

  • National Association Of Realtors
  • North San Diego County Association Of Realtors
  • San Diego County Association Of Realtors
  • Member of Buffini and Company Coaching
  • Certified Full-Service Professional Realtor