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Craig Shoemaker
Business Name:
Lovemaster Inc
Business Description:
Craig Shoemaker is an award-winning comedian, actor, speaker, and transformational coach with more than 40 years in entertainment and wellness. Best known for his iconic character “The Lovemaster,” Craig has appeared in over 200 television shows and films, earned two Emmy Awards, and received the American Comedy Award for Best Male Stand-Up Comedian. Today, Craig combines humor, neuroscience, storytelling, and human connection through his companies, programs, speaking engagements, and coaching platforms—helping individuals and organizations use laughter as a tool for healing, communication, leadership, and transformation.
How Business Creates Value:
Craig Shoemaker helps individuals, teams, and organizations improve connection, communication, culture, and emotional well-being through the transformative power of laughter. Through Laughter Worx, Laugh Bath™, LaffApp, keynote speaking, and coaching programs, Craig teaches people how to reduce stress, build confidence, elevate presence, and create more meaningful human connection. His work blends humor, wellness, and practical communication strategies that positively impact both personal and professional environments.
How Member Creates Value:
Craig brings energy, authenticity, humor, and decades of experience in communication and human connection to every room he enters. He genuinely enjoys uplifting others, creating meaningful conversations, and helping people feel seen, heard, and connected. Craig supports fellow members through encouragement, collaboration, relationship-building, and by sharing insights on communication, storytelling, confidence, and connection that help others grow both personally and professionally.

Laughter Healing & Wellness

Craig is the founder of Laughter Worx and creator of Laugh Bath™, immersive experiences designed to improve emotional wellness, workplace culture, stress reduction, and human connection through intentional laughter techniques and neuroscience-backed practices. His wellness programs are used in corporate environments, retreats, live events, and personal development spaces to help people reconnect, recharge, and shift perspective through the healing power of laughter.

Speaking, Coaching & Entertainment

Craig Shoemaker is an internationally recognized keynote speaker, entertainer, and coach who teaches people how to “Command the Room” using humor, storytelling, authenticity, and presence. From Fortune 500 companies and leadership events to television audiences and live stages, Craig helps individuals become stronger communicators, more engaging presenters, and more confident leaders while creating lasting connection with their audiences.