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Ernesto Guray Diaz
Business Name:
Financial Advisor at Edward Jones
Business Description:
At Edward Jones, we specialize in helping Individuals, Families and Businesses in Wealth Management, Protecting their Assets and guiding them on their financial journey. No matter the dollar amount, we are here to help our community move forward and take care of what is most important to them. We can have the Financial Planning, Financial Advising, Retirement Planning, College Planning, Real Estate Investing, Estate Planning and a multitude of areas related to finance.
How Member Creates Value:
As a member of TEAM my goal is to build a network of professionals I can trust. Clients have a multitude of needs and when it is something I do not specialize in, I always like to have a TEAM of professionals that I can depend on and refer them too.

ABOUT Ernesto

My name is Ernesto Guray and I have been in the financial education realm since 2002. I started my career at a Non – Profit organization teaching Financial Literacy to families. This work really made me feel fulfilled and like I made a difference. In 2005, I transitioned into Banking and worked with some great Financial Institutions. From Personal Banker to Licensed Banker to Private Banker --- the common theme I found was the lack of Financial Education regardless of the income levels of the families and businesses I had as clients. In 2014, I decided that helping families purchase homes was my next calling and opened my own business doing Real Estate and Mortgage Lending. It truly was a blessing to be part of so many families First Home Purchase; however, as the years went by, I found myself limited to how I could help. People would call about other financial questions, but I was limited to what I could do. After taking some time to reflect, I huddled with my wife and two daughters and concluded that I wanted to do more and be that "person" for my clients. A person they could rely on to listen and give the best possible solution when it came to their families and business's future. As of July 2025, I decided to plant my flag at Edward Jones. I intend to continue helping folks starting with Financial Education and tailoring each plan to their family or business needs. Some questions that we would address: • How can I manage my finances today? (Personal or Business) • How can I build my credit so I can make it work for me? (Personal or Business) • How can I plan for my kids future and education? • What happens to me if I get sick or pass away? What can I put in place to help protect my assets in those events? • Okay…so I made it to Retirement. What investments do I have in place to help me enjoy that time? • My parents are older. How can I take care of them? 20+ years in the Financial Industry in multiple roles and mission to help is still ongoing.

Why I chose this work....

It might sound cliche but I didn't choose this line of work, it chose me. I moved her from Spain in 1998 and started at a Non Profit doing Financial Literacy. As time went on, I moved into Banking and held many roles -- Licensed Banker, Private Banker, did Business Banking, did Investing, Real Estate, Mortgages and even spent 12 years owning my own business. In 2025, I decided that to best help all my clients Advising was the way to go.

Skills

  • Bilingual English and Spanish (Spoken and Written)
  • Experienced in Real Estate Negotiations
  • Financial Advising background
  • Public Speaking
  • Financial Planning
  • Knowledgeable in areas of Estate Planning
  • Knowledgeable in Business Retirement Strategies
  • Knowledgeable in Individual Retirement Strategies

Credentials

  • Life and Health Licensed - 2006
  • TEAM member since 2013
  • Series 7, 66 and SIE
  • Notary Licensed

Interests

  • Community Service, Financial Education, English as a Second language, Sports and my wife and 2 daughters!

Experience

  • Banking and Finance Experience since 2005
  • Real Estate and Mortgage Lending since 2013

Languages

  • English
  • Spanish

Groups

  • Los Angeles Business Collective