The Main CFO

Hi I’m Wendy Main with the “Main CFO.” I am a licensed CPA, Certified CFO and Certified Exit Planning Advisor (CEPA). I work with growth minded business owners to increase revenue, improve cash flow and build strong intangible value. I integrate into your business and become a guiding force to achieve your financial objectives. But I’m so much more! Think of me like a part-time C-level executive advisor that you hire to achieve all your business goals. I am a concierge financial specialist offering a full-service financial business at your fingertips. I pinpoint areas of improvement, so that together we create actionable plans and execute them. Service to my clients is the very foundation and heart of my business. I aim to be your first call and your last CFO. Because with Main CFO, you are so much more than just numbers, you are family! Welcome to your elevated CFO services! This is where numbers meet strategy and lifetime relationships are formed!

You deserve more than a CPA. You deserve a full-service CFO who’s vested in your business and prepared to help you grow and reach your desired potential. I fix your financials, help you set attainable goals, implement strategies and keep you on track to grow and thrive in your business. I am your full-service CFO and CEPA strategist who offers elevated financial services to guide you to growth and peace of mind. Growth requires planning, commitment and guidance. I offer these endeavors and seek to strengthen your financial foundation, so that your business dream becomes a reality. I dive into your business, learn all the moving parts, and set you on a course for success and income earning. My hidden talent is the ability to scout out information, process it and present it in a new light to create a powerful message and a path to your goals. I am your part-time C-level financial executive who brings a full-time drive and commitment to your success!

Meet Wendy Main, the last CFO you’ll ever need! Wendy began in the industry over 35 years ago, when she received her Bachelor’s Degree in Accounting from California State University, Northridge. In the early days, Wendy discovered that she possessed a desire to problem solve finances and utilize these answers to promote growth. Thus, she went on to study small businesses and taxes and completed her CPA certification in 2003. Over the past 27 years, Wendy has worked throughout Southern California helping businesses overcome financial obstacles and achieve business objectives. She founded her private firm in 2014, and during this tenure, she discovered a passion for teaching clients to take control of their financial future. In 2023, Wendy became a Certified Exit Planning Advisor (CEPA), making her so much more than a CFO. Now she is a valued C-level Advisor. In her free time, Wendy loves to create memories with her son and daughter. Family is important, and she loves to spend time with her mom and travel to visit her sister in London. When she’s not solving financial riddles, she can be found reading a good book or taking a new adventure. Wendy loves to visit small European villages and immerse herself in the local culture. Wendy’s Motto is, “Enjoy the small things, as they make great memories!”