Lem presented to us this week on the importance of following up after networking.
Who better than to give tips on successful follow up after networking. I think everyone can recognize the importance of networking but if you are attending events and not following up afterwards, it is just a waste of effort.
Here are a few of Lem’s key tips:
1. Follow up promptly, within 48 hours. Make the first follow up an email unless the contact explicitly asked you to call them.
2. Connect via the appropriate social media channel.
3. Make yourself valuable, aim to establish your reputation as someone who is helpful and reliable.
4. Focus on building relationships as opposed to selling.