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Chris Gonzalez
Business Name:
Casa Gonzalez
Business Description:
Casa Gonzalez elevates construction contractors' digital presence through targeted, performance-based advertising strategies, focusing on new customer acquisition across platforms like Angie's List, HomeAdvisor, Yelp, Google Ads, Bing Ads, Facebook Ads, Twitter Ads (now X), and through SEO and cold email prospecting. Our expertise in the construction industry is unmatched, leveraging data-driven results to optimize campaign performance. Having collaborated with major construction contractors both locally and nationally, we have a deep understanding of effective strategies and their implementation order, ensuring measurable success and growth for our clients. Our approach is tailored to meet the unique needs of the construction industry, ensuring that contractors can effectively connect with new clients and expand their market reach.
How Business Creates Value:
Understanding Business Needs: We dive deep into the specific requirements and goals of each client, ensuring our strategies align with their business objectives. Problem-Solving Tactics: Identifying challenges within the industry and deploying solution-oriented advertising strategies to overcome these obstacles effectively. Fortune 500 Experience: Leveraging insights from managing substantial ad spends in paid search, paid social, SEO, and cold email tactics, gained from working with Fortune 500 companies. Industry-Specific Expertise: Collaborating with top advertising agencies has endowed us with profound knowledge about what succeeds in the construction sector, from campaign creation and creative development to precise audience targeting.
How Member Creates Value:
As the founder of Casa Gonzalez, my journey and expertise bring unparalleled value to our mission. With a background in both the advertising and construction sectors, I founded Casa Gonzalez with the goal of helping businesses—from sole proprietors to larger enterprises—restore and maintain their family legacies through strategic online advertising. My constant pursuit of knowledge, through studying industry literature and obtaining certifications in leading advertising platforms, equips me with both historical insights and cutting-edge strategies. My firsthand experience in construction provides a deep understanding of the industry's challenges and needs, enabling me to craft highly effective, tailored advertising solutions. This unique blend of skills and experiences positions Casa Gonzalez as a leader in driving growth and success for our clients.

Are You in A Position to Take On More Business?

At Casa Gonzalez, we are dedicated to helping your business expand its customer base efficiently. With our expertise in digital marketing and our tailored strategies, we ensure your business is perfectly positioned to welcome more customers, manage increased demand, and sustain growth without sacrificing quality. Let us guide you through optimizing your operations and marketing efforts to achieve your expansion goals successfully.

When's the Last Time You've Audited Your Stuff?

Auditing campaigns is a critical service we offer at Casa Gonzalez, aimed at meticulously evaluating and enhancing the performance of your digital marketing efforts. Through comprehensive analysis, we identify areas of strength and pinpoint opportunities for optimization. This process ensures your advertising strategies are not only cost-effective but also perfectly aligned with your business goals, maximizing ROI and driving sustainable growth.

Skills

  • Digital Marketing
  • Content Marketing
  • Cold Email Prospecting
  • Search Engine Optimization (SEO, Organic, Earned Media)
  • Search Engine Marketing (Paid Search)
  • Pay-Per-Click Advertising
  • Pay-Per-Lead Marketing
  • Google Ads
  • Bing Ads
  • LinkedIn Marketing
  • Lead Generation
  • B2B Marketing
  • Market Research
  • Campaign Auditing
  • Facebook Ads
  • Brand Strategy
  • Analytics and Data Analysis
  • Online Reputation Management
  • Gorwth Hacking
  • Viral Marketing
  • UX Design
  • Website Design
  • Conversion Rate Optimization (CRO)
  • Ecommerce Marketing
  • New Customer Acquisition

Credentials

  • TEAM Member since 2024
  • Google Ads Certified
  • Bing Ads Certified
  • Microsoft Power Buisness Intelligence
  • Search Ads 360
  • Microsoft Excel

Experience

  • Disney Streaming: Spearheaded digital marketing strategies, significantly boosting subscriber growth and engagement for their streaming services.
  • Care Credit: Enhanced online visibility and customer acquisition for this leading healthcare financing company through targeted advertising campaigns.
  • Microsoft & Bing: Led innovative search engine marketing initiatives, increasing visibility and user engagement across Microsoft's digital platforms.
  • Synchrony Online Bank: Implemented financial digital marketing strategies that enhanced customer acquisition and retention for this leading online banking institution.
  • VCA Pet Hospitals: Implemented digital marketing strategies that increased appointments and customer loyalty for this network of animal hospitals.
  • Crunch Fitness: Reinforced with the previous entry to emphasize the comprehensive approach in fitness industry marketing strategies, leading to increased memberships and brand loyalty.

Languages

  • English
  • Spanish