Business Description:
LifeWave is a company that produces and markets wearable wellness products, most notably phototherapy patches. These patches are claimed to stimulate the body’s natural healing processes using light (phototherapy) — without drugs or chemicals. The company was founded by David Schmidt in 2004.
How Business Creates Value:
Innovative Positioning: LifeWave’s phototherapy patches are marketed as cutting-edge, drug-free wellness tools that activate the body’s natural healing processes (e.g., stem cell activation, pain relief, anti-aging).
Niche Appeal: Targets health-conscious, biohacking, and alternative medicine consumers who often seek non-invasive, non-pharmaceutical solutions.
Recurring Revenue: The products are used daily, promoting subscription-based or regular repurchasing behavior.
How it Works - Just Like the Sun!
Just like when you’re in the sun, the light from the sun signals the body to increase Vitamin D production.
Our patented X39 patches don’t need the sun because our bodies also emit light which is reflected off the X39 patch and back into our tissue.
Key LifeWave Products:
X39® Patch: The flagship product, promotes for stem cell rejuvenation, wound healing, pain relief, and energy.
Aeon: Reduces Inflammation
IceWave®: Marketed for pain relief.
Energy Enhancer: Claimed to improve energy and stamina.
Silent Nights®: Promoted to help with sleep quality.
Glutathione & Carnosine Patches: Aimed at detoxification and cellular repair.