Business Name: Activate with Dara Business Description: Feel Better. Do More. Go from surviving to thriving with products that activate your body to help you live healthier, longer. It all began with Protandim Nrf2 Synergizer—a patented blend shown by multiple studies to activate your body’s ability to increase antioxidants and defend against damaging oxidative stress. How Business Creates Value: In 2005, ABC Primetime did an investigative report on this first Protandim product by LifeVantage. The reporter took Protandim and his bloodwork showed a reduction of oxidative stress by 45% in just 2 weeks. The scientific community took notice, and the show prompted dozens of studies. Over 30 published independent studies validate the effectiveness of Protandim. One report from Washington State University says, “It is our opinion that raising Nrf2 is likely to be the most important health promoting approach into the foreseeable future.” We have the worlds first Activated Liquid Collagen that is surpassing all others. We've received the Peoples Choice Award and the Stevie Award. LifeVantage is global and growing. Not only has LV been featured on ABC Primetime Investigative Report, as well as, Newsweek, Forbes and rang the closing Nasdaq bell!