Tips on Having a More Effective One Minute Commercial

Stay happy and positive! Give a brief summary of what you do – but also add a new tip every week. It helps you stay fresh, relevant and educational. Make sure there is a feature and a benefit of what you’re sharing!

DON’T EVER talk bad about your competition and why they are inferior to you, that makes you look petty and unprofessional. Focus on what makes you and your company great and how it will benefit your listeners. Give practical and simple application. Simple sells!

 

Dan Felico, Santa Clarita Professionals Chapter