Getting the Most Out of Business Networking
- Thou shalt drop the “what’s in it for me” attitude.
- Thou shalt listen.
- Thou shalt build a relationship.
- Thou shalt give the first referral.
- Thou shalt not tell others of the referral you require; thou shalt “show them” with a story.
- Thou shalt be specific with the type of referral.
- Thou shalt reciprocate when appropriate.
- Thou shalt participate in the network executive, functions and network time.
- Thou shalt thank the person who gave a referral.
- Thou shalt follow up on the referral within 24 hours.
by Mark McGregor
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