by Kate Swoboda Traveling to a co-working space, only to hunker down with your headphones and zone out might be a great way to be productive. But you’re missing out on an opportunity to grow your business. Since no one wants to be known as the guy who markets like a used-car salesman when everyone is trying […]

I recently had coffee with someone who had reached out to me for advice on marketing. He had been introduced through a friend, so the initial encounter went well as we already had someone in common. We discussed specific low-hanging fruit strategies that his company could implement in the next few weeks — things that […]

By Steve Tobak If you ask 10 entrepreneurs to tell you the key to business success, you’re likely to get 10 different answers. I’m sure one would say product innovation, and while that’s definitely a significant factor, it’s not the right answer. And, yes, there is a right answer. The key to business success is […]

As a small business owner you need to be extremely frugal over how you manage your funds. Lack of or misuse of capital is one of the main reasons why companies fail today. That said, priority number one should be to save money. While some ideas will save more money than others you need to […]

When you’re meeting with a customer or prospective customer (particularly if you haven’t met them before): Ask if it’s OK to ask some questions Ask “open questions”, i.e. those that require more than a yes/no answer Ask for clarification or elaboration of a customer’s statement Ask if it’s OK to take written notes – this […]

by Rebekah Iliff You’d be hard pressed to find an entrepreneur who wakes up every morning, heads to the office, sits at his or her desk and contemplates how they can disappear from the insanity, go around unnoticed and ultimately create forgetful products and services. On the contrary, the most successful entrepreneurs have an insatiable […]

by Jacqueline Whitmore Frustrated. Annoyed. Ignored. These are the feelings you may have felt the last time you phoned or sent out an email or text and never received a response. It’s extremely irritating when a request goes unanswered. How do you follow up without being a pest? There could be myriad reasons why you […]

by Jonathan Long We all make mistakes — it’s part of life, especially when it comes to entrepreneurship. This game is far from a cakewalk. Mistakes can end up costing you time and money, while also causing you to miss out on opportunities. I’ve made plenty of mistakes in the early days of my entrepreneurial journey. […]

Receptionists and other front-line personnel usually have more contact with customers than do more senior people.  When we fly, we have more contact with the skycap than we will ever have with the pilot. Expected and encourage EVERYONE to be a marketer.  Everyone – from the receptionist to the CEO – is there to provide […]