Stop Oversimplifying B2B Marketing: It’s Fundamentally Different from B2C
By Charles Long Why is there a deluge of headlines urging B2B marketers to think more like B2C brands? The B2B sales process is inherently different from B2C, and marketing that fails to reflect this will not succeed. Think of it this way: a sneaker company convinces one person at a time to buy a […]
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