How to Create a Winning Instagram Bio

Profile Pic

Use the same profile pic across your other social media profiles for brand consistency which builds trust.

Headline

Did you know that the Name field in your bio is completely separate from your username? And, you can edit it to include keywords that release to your business.  Similar to your business category in your TEAM chapter.

Value Statement

Use the body of your bio to highlight what you are and what you do.  Consider a format that helps visitors quickly understand your business value to them.

Title

Choose a title that best describes your business. This can also be described as your role in your business.

Call-to-Action

Since Instagram only gives your one link on your profile, it’s a good ideal to use the last line to tell visitors what’s in it for them if they click the link.