DO SAY:   “Imagine” – “Imagine” allows them to visualize themselves using the product, being successful, winning. DON’T SAY:   “Show You How” – “Let me show you how”, when used four times or more on any call throughout the sales cycle, drops close rate by 13%. DO SAY:   Use Case Verbiage – Talk about the valuable […]

by Francesca Gino, Maryam Kouchaki, and Tiziana Casciaro “I hate networking.” We hear this all the time from executives, other professionals, and MBA students. They tell us that networking makes them feel uncomfortable and phony—even dirty. Although some people have a natural passion for it—namely, the extroverts who love and thrive on social interaction—many understandably […]

PRACTICE MAKES PERFECT Practice makes perfect! is a sentence that we use for a reason.  Without practice, you will never be a confident, compelling speaker. AUDIENCE ENGAGEMENT When you’re speaking, try to create an opportunity to engage your audience.  As a result, you will feel less isolated as a speaker, and everyone will be engaged […]