You’d be hard pressed to find an entrepreneur who wakes up every morning, heads to the office, sits at his or her desk and contemplates how they can disappear from the insanity, go around unnoticed and ultimately create forgetful products and services. On the contrary, the most successful entrepreneurs have an insatiable appetite for doing […]

by Lolly Daskal Unless you’re naturally gregarious, meeting new people is a challenge–and anetworking event, which is all about meeting new people–can be downright grueling. You want to sound intelligent but you don’t know what to say, and you dread the thought of a long awkward silence or a statement that falls flat. But if […]

I’ve been attending local networking events as long as I’ve run my content marketing agency (so, 13 years). I’m aware that trying to sell yourself isn’t the general concept behind networking, that it’s better to build relationships over time rather than “machine gunning” your business card to everyone in the room. Believe me, I’ve seen […]

It Helps Find Opportunities Find out about the people you are with and see how you can help them.  You never know where it might lead. It’s Expected Today, everyone is expected to meet new people and understand the market.  It’s expected that you will network as part of your role. It Benefits Your Career […]

Why is it we click with some people and not others? What if we could actually click with everyone we meet? What would it take? Try these simple steps to instantly connect with anyone–and to build stronger relationships with the people who are already in your life: Take a genuine interest. Everyone–everyone–has something unique to […]

Here are three reasons why referrals are so valuable: Customers who refer are more likely to stay with you and as a result, spend more, adding to their lifetime value Referrals are more likely to become customers. Why? Because they have been recommended to you by someone they trust and who in turn, trusts you. […]

Every business owner faces the constant challenge of keeping the company profitable. Marketing campaigns, lead generation, and the like are tactics designed to attract new prospects to fill your client roster. But getting the right introductions from trusted third-party sources is a much more powerful and sustainable way to land sales than savvy marketing techniques […]

by Ginny Hogan Networking events are the watering holes of the professional world.  They’re where connections are made, opportunities are discovered, careers are shaped, and free snacks are had.  However, just like any social gathering, there are unspoken rules-faux pas that can turn a potential career elevator into a free-fall.  To avoid stepping on it, […]

by Francesca Gino, Maryam Kouchaki, and Tiziana Casciaro “I hate networking.” We hear this all the time from executives, other professionals, and MBA students. They tell us that networking makes them feel uncomfortable and phony—even dirty. Although some people have a natural passion for it—namely, the extroverts who love and thrive on social interaction—many understandably […]

“SMALL BUSINESS ISN’T FOR THE FAINT OF HEART. IT’S FOR THE BRAVE, THE PATIENT AND THE PERSISTENT. IT’S FOR THE OVERCOMER.” Unknown