Talk of how artificial intelligence will take over jobs performed by lowly humans in a fourth industrial revolution (Industry 4.0) has been scaring employees and employers alike in recent months. But it’s less likely to be the future threat of a ‘droid takeover than the more immediate fear of being left in the dust by […]

By Stacey O’Byrne, Pivot Point Advantage By understanding the common types of sales objections, or how about their buying concerns you can recognize the real issues sooner. This understanding will allow you to quickly apply a strategy to understand, address, discuss, and ultimately overcome sales objections – getting you closing more deals before you know it. […]

New studies demonstrate the benefits of referral marketing. In his book The New Art and Science of Referral Marketing, Scott Degraffenreid explains how the science of social network analysis has been used to help companies effectively utilize referral marketing. Recent advances in mathematics made possible by new computer technology now enable experts to precisely quantify […]