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Build a network to grow your business

A business network is essentially a social network that connects businesses with each other to further their interests. But not all networks are alike—and the right network for you depends a lot on your goals for your business. “There are many different kinds of business networks you can participate in,” says Yang-Hai Wang, Senior Client Partner […]

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The Secret To Effective Business Networking

I’ve been attending local networking events as long as I’ve run my content marketing agency (so, 13 years). I’m aware that trying to sell yourself isn’t the general concept behind networking, that it’s better to build relationships over time rather than “machine gunning” your business card to everyone in the room. Believe me, I’ve seen […]

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Networking…The Right Way

Start networking before you need it so you avoid getting in a desperate situation. Have a solid plan and be clear on what value you can provide to others. Forget your personal agenda and focus on building the right relationships. Never dismiss anyone as unimportant. Connect people who can help each other.

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Networking Icebreakers

Nix the typical networking conversation starters and advance your arsenal of “getting to know you” questions. Test out one of these networking icebreakers at your next event! How’d you hear about this event? Do you know anyone else here? Where are you from originally? What was your first job? Have you stayed in the same […]

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How to Instantly Click With Everyone You Meet

Why is it we click with some people and not others? What if we could actually click with everyone we meet? What would it take? Try these simple steps to instantly connect with anyone–and to build stronger relationships with the people who are already in your life: Take a genuine interest. Everyone–everyone–has something unique to […]

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Why Referrals Are So Valuable

Here are three reasons why referrals are so valuable: Customers who refer are more likely to stay with you and as a result, spend more, adding to their lifetime value Referrals are more likely to become customers. Why? Because they have been recommended to you by someone they trust and who in turn, trusts you. […]

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How To Ask For A Referral Without Wasting Someone’s Time

Referral introductions are at the core of building relationships. But there’s a few major problems with asking for such an introduction – Many people feel like they’ve been put in an awkward position. Most people don’t want to allocate their already precious time on writing an introduction email. Some people don’t want to risk the value of their relationship […]

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