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Out of Sight is Out of Mind

Out of Sight is Out of Mind

I REALLY want to share this message with you. I have been working in the “Referral Group/Networking Group” industry for over 25 years. I have been a member of a referral organization, spent 10 years as an executive with another large referral organization, and have had my company TEAM Referral Network, for 11 years. I have also networked across the country and with people in the international market as well. I am recognized as an expert in the industry and many companies and groups have paid me to speak on this topic.

So…have I qualified myself as a person who knows what she’s talking about yet? Because I could go on…But, the bold statement I am about to make will be questioned by many of you reading this, but here it goes anyway… out of sight is out of mind. Let me repeat…out of sight is out of mind. Yes, it is.

Many (and I do mean many) people operate on the assumption that once they have established a business relationships with people that little to no “continuing nurturing” is needed. I cannot tell you how many people have told me directly or indicated to me that they do not need TEAM anymore because they have already established their relationships with the members. Their thought process is…I’m not going to get anything NEW and I will continue to get their referrals anyway. (Never mind the fact that chapters have new members and visitors on a regular basis that they could meet.) But, what they also forget about is… out of sight is out of mind.

Once you are no longer part of a group, your networking partners can (and will) forget about you. Yes, occasionally former members will continue to get referrals but not nearly as much as when they were a part of the group. And if (or should I say when) another person joins who does what you do, and they are at the meeting each week sharing their commercials, listening to everybody else’s commercials, bringing referrals….guess who they are going to give their referrals to? Yup! The new person! Out of sight really is out of mind!!!

The Mayonnaise Jar and the Beer

When things in life seem like too much to handle… when 24 hours in a day are not enough… remember this story about “the mayonnaise jar and the beer”.

A professor stood before his philosophy class and, wordlessly, he picked up a very large and empty mayonnaise jar. He proceeded to fill it with golf balls. He then asked the students if the jar was full. They agreed that it was.

The professor then took a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles rolled into the open areas between the golf balls. He then asked the students, again, if the jar was full. They agreed it was.

The professor next picked up a box of sand and poured it into the jar. Of course, the sand filled up everything else. He asked once more if the jar was full. The students responded with a unanimous “YES”!

The professor then produced two cans of beer from under the table and poured the entire contents into the jar, effectively filling the empty space between the sand. The students laughed.

“Now”, said the professor, as the laughter subsided, “I want you to recognize that this jar represents your life.

“The golf balls are the important things – your family, your children, your health, your friends, your passions – things, that if everything else was lost and only they remained, your life would still be full.

The pebbles are the other things that matter – your job, your house, your car.

The sand is everything else – the small stuff.

If you put the sand into the jar first,” he continued, “there’s no room for the pebbles or the golf balls. The same goes for life. If you spend all your time and energy on the small stuff, you’ll never have room for the things that are important to you.

Pay attention to the things that are critical to your happiness.

Play with your children. Take your partner out to dinner. Make time for your medical check ups. Play another 18. There will always be time to clean the house, make the next sale, and fix the disposal. Take care of the golf balls first, the things that really matter. Set your priorities. The rest is just sand.”

One of the students raised her hand and asked what the beer represented.

The professor smiled. “I’m glad you asked. It just goes to show you that no matter how full your life may seem, there’s always room for a couple of beers.”

Here’s to you! Make it a great life.

By Kelli C. Holmes

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