by Susan Ward Networking Definition: Business networking is the process of establishing a mutually beneficial relationship with other business people and potential clients and/or customers. The primary purpose of business networking is to tell others about your business and hopefully turn them into customers. New contacts and referrals– The most obvious benefit of networking is to meet potential clients […]

By Martin-luc Archambault Conceptually, we all know that a network is important for personal and business growth; and if you aren’t networking yet, you should get on it ASAP. The question is “How?” A friend and mentor once said, “I know what I know, but I’m very good at knowing what I don’t know. The […]

The sales training and marketing sections contain lots of guidance about developing or refining your offering so that it is strongly differentiated from what is already available in the market-place, whatever your market-place is. If there is no special difference between you and other providers, then people have no reason whatsoever to choose to work with you. Look again at how […]

Be clear about your purpose I’m shocked at how often people don’t think about this. But here’s the thing, if you don’t know what you’re talking about, then you can’t expect anyone else to!   Know your audience If you don’t know who you are talking to, then how do you share something interesting with […]

Most of us want to get more stuff done. More productivity often leads to improved results. As humans, we consciously and unconsciously want to achieve great things. We want better. Better status, better jobs, better spouses, better lives. How can we achieve that? Well, first off, we need to be productive. And that’s how the journey toward reaching […]

By James Cummings What makes an “About Us” page so important? It creates an excellent way to tell your visitors who you are (duh!) and gives them the confidence that your business possesses the required experience and skills to meet their needs. A person in search of a particular service will usually go to your […]

1. Change Your Networking Mindset It’s all in your mindset. What I realized doing my 4X4 networking challenge back in 2011 when I met with four people I did know and 4 people I did not know every single month for the entire year is that people want to help. Almost everyone I emailed for help and […]

Getting the Most Out of Business Networking Thou shalt drop the “what’s in it for me” attitude. Thou shalt listen. Thou shalt build a relationship. Thou shalt give the first referral. Thou shalt not tell others of the referral you require; thou shalt “show them” with a story. Thou shalt be specific with the type […]

by Melitta Campbell Networking is a key skill for anyone with ambition to master. A network can help you to: achieve greater success in your business progress in your career gain more personal development widen your circle of friends. A strong network, however, can take you even further! With a network full of people who know and […]

I think we’ve all experienced this situation… You’re at a networking event and have enjoyed getting to know someone, but then your vibrant conversation comes to an abrupt halt and is replaced with an awkward silence. I used to have this a lot! Have you? Each time it happened, I felt paralyzed. I wanted to […]