Networking with power partners—professionals who share your clients and it’s not competition—is one of the most powerful concepts we teach at TEAM Referral Network. You should spend 80% of your networking time building/cultivating relationships with power partners. In the coming month, we will be focusing on how to level up your professional relationship with your power partners. Today we are focusing on the basics of how to start cultivating these relationships…
Are you new to XXX and ready to build a power partner relationship with a member/members of your chapter?
Or maybe you are a longstanding member and new power partners have recently joined your chapter?
The key to power partnering is to connect with business professionals who are in the same “Center of Influence” or industry who want to develop a mutually beneficial relationship with each one striving to share referrals, ideas, clients and information with one another.
Who Are Your Top Power Partners?
Let’s think a minute – who do you refer your clients, your family, your friends to? People you know and trust! When does the opportunity to refer your clients to a Power Partner come about? When they need services that are related to your business. These professions are natural referral centers for you; they are in your “center of influence”. They are who you want to develop a Power Partner relationship with.
Here are some Power Partner examples
Real Estate Agent/Mortgage Lender Photographer/Video
Financial Advisor/CPA Chiropractor/Massage Therapy
Florist/Caterer Graphic Designer/Printer
Interior Designer/Contractor Personal Trainer/Nutritionist
Where Do You Find Power Partners?
Look in your personal database: follow your money, who do you give your business to. They are benefiting from you. You should be benefiting from them! Look to your “networks” whether it is a referral network, the Chamber of Commerce, a charity or service group, church, PTA, trade or social group, seek out the professionals that match your list of Power Partners.
What Do You Do with Power Partners Once You’ve Found Them?
Reach out to them. Contact them and tell them what you want to do. Ask to develop a Power Partner relationship with them, explain how mutually beneficial sharing referrals, ideas, information, and resources can be. If this is not the type of relationship they are willing to commit to, find someone else in their profession who is!
When To Utilize Your Power Partners?
What are you hoping to gain from your relationships with your Power Partners? Referrals, ideas, information, resources, be prepared to first give these things. Send them business, share a great idea with them and let them know about information that can help their business. Once they see your efforts producing for them, they will strive to give back to you.
How Will Power Partners Impact Your Business?
Once you have established these important relationships you will start reaping the benefits of receiving referrals, ideas, information and clients from them. Because you will be giving to them as well, you are establishing relationships that will last for years. Relationship Marketing with your Power Partners can definitely impact your bottom line.
Developing relationships with Power Partners will not only help you generate more and better business for you, it will also reward you with satisfying personal and professional relationships to continue to build upon.
Kind of like a first date, have you had a first coaching session to explore who you are, what you do, and how you might be able to work together? Don’t wait for someone to ask you to coach. Schedule a time to get together before you leave the meeting today.