Begin with a Question – Set up your story. What is your audience going to learn?
End with an Insight – If we can’t learn something useful from the data, the story isn’t worth telling.
Tell a Compelling Story – People remember stories, not data. Take them on your journey.
Explain with Visuals, Narrate with Words – People understand metrics, trends and patterns better with visuals. Use words to add your voice to the data.
Be Honest and Credible– The clients we want value honesty. Don’t sugarcoat the negatives.
Be Clear and Concise – Remove everything that is not a part of your story. Save the good bits for another time.
Know and Cater to Your Audience– What are their interest and goals? Do they want the details, or just the high-level summary?
Provide Context – Compare metrics over time or to industry benchmarks. Numbers are meaningless without context.
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