- Begin with a Question – Set up your story. What is your audience going to learn?
- End with an Insight – If we can’t learn something useful from the data, the story isn’t worth telling.
- Tell a Compelling Story – People remember stories, not data. Take them on your journey.
- Explain with Visuals, Narrate with Words – People understand metrics, trends and patterns better with visuals. Use words to add your voice to the data.
- Be Honest and Credible – The clients we want value honesty. Don’t sugarcoat the negatives.
- Be Clear and Concise – Remove everything that is not a part of your story. Save the good bits for another time.
- Know and Cater to Your Audience – What are their interest and goals? Do they want the details, or just the high-level summary?
- Provide Context – Compare metrics over time or to industry benchmarks. Numbers are meaningless without context.
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