By Stephany Zoo Unfortunately, we can’t necessarily become proficient in everything we’d like to, but we can become knowledgeable about a specific topic. Here are some steps you can take to set yourself up as an expert. 1. Pick a niche. The topic needs to be narrow enough that you don’t have a lot of […]

To say 2018 was a tumultuous year for social media is an understatement. Simmering issues with privacy and data integrity came to a boil at Facebook, with effects felt at the highest levels of government. Networks in the cross hairs of congressional investigations have had to reckon with their own power and potential for abuse, […]

Step 1: Decide which audience you need to target. Teenagers gravitate towards Vine, Snapchat, YouTube, Tumblr, and Instagram. Soon-to-be-wives and soon-to-be-moms are all about Pinterest. Young parents and grandparents alike can be found on Facebook. Business types and leaders rule LinkedIn. Influencers and bloggers love Twitter and Tumblr. Step 2: Start Networking – Socially! You […]

♦ 87 percent of a Facebook page’s interactions happen on photo & video posts. No other content type receives more than 4 percent of interactions. ♦ Facebook is the most addicting of the social networks ♦ 23% of Facebook’s users check their account five or more times EVERY DAY. The mean number of daily look-ins […]